Assist in media planning and coordinating all modes of marketing communication/ promotion execution across all mediums, including ATL and BTL - such as online, outdoor, launches, events, exhibitions, activations, trade meets, etc.
Excellent knowledge of SEO, SEM and maximizing online presence
Innovatively ideate to execute various marketing collaterals required for the project within the prescribed budget, quality standards and timelines
Liaison with the agencies with respect to briefs, campaign planning. Ideating marketing initiatives & programs along with agency partners
Feed in real-time information from primary & secondary research - market study, competition benchmarking and consumer research to facilitate decision-making for the business.
Keep track of all brand-related expenditures vis-a-vis budgets across projects
Regular MIS entailing marketing performance, lead performance.
Position requirements
Years of experience: 2-3 Years
Background: Automobile/ Durable/ Paint Industry.
Qualification
Graduation
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