Career

Manager - Marketing

Job Type:
Full Time
Location:
Bengaluru

Description

Responsibilities
  • Analyse brand positioning through consumer insights and industry benchmarking
  • Translating brand elements into plans and go-to-market strategies, focusing on online approach.
  • Perform regular market research to gather important brand data/ consumer insights, CEJ, and BLS studies.
  • Responsible to identify opportunities to reach new market segments and expand market share through consumer/market insights
  • Develop and implement business specific marketing strategy to contribute in business growth through marketing interventions
  • Monitor market trends, research consumer markets and competitors’ activities.
  • Measure and report performance of all marketing campaigns, lead Campaigns and assess ROI and KPIs
  • Work closely with several advertising agencies to manage brand marketing campaigns and performance max campaigns.
  • Develop custom brand management plans for product lines.
Position requirements
  • Years of experience: 5-7 Years
  • Background: Automobile / Consumer Durables/ Paint Industry/ Battery
Qualification
  • Postgraduate in Management
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